Trends in High End High Street

Trends In High End High Street

Many of the high street interiors of a High End market I have researched have a running theme in current collections of a vintage, worn, revival designs. 

Some examples of current High End companies selling wallpaper and fabric designs are Osborne and Little, Houles, Luke Irwin, Toast, Conran, Harlequin, Liberty and Rebel Walls.

Liberty for example have taken influence for their first ever collection of paints and wallpapers from the 19^th century designs of landscape architect William Nesfield, their range focuses on bold colour and botanical details inspired by Kew gardens. These had one of the boldest colour palettes of the companies I researched, whilst companies such as Rebel Walls and Harlequin wallpapers are designed to give the impression of an old building in whatever kind of building the customer wishes. This is something I find interesting; the high-end market seems to be selling a low budget look. Why is this? Rebel Walls write on their website “Being a rebel is not an end in itself but rather a must. When you wish something that do not yet exist, you create it yourself.” Is this a way of thinking you would normally associate with a high-end company? They go on to describe themselves as giving the customer “the tools to change your surroundings on your terms.” This seems to be a different feeling of hide end from Houles whose cliental include palaces and castles like le Château de Versailles, or Presidential Residences in France and abroad aswell as private apartments and houses.

Following on from the trend of vintage look wallpaper is Up cycling home wear items, this is very present currently in magazines such as Elle Decoration. But are the cliental who buy Elle decoration and shop in High End High Street actually doing this or are they just buying ready made Up cycled look items because they can afford too.
African folklore and multicultural influences are also on trend with designers such as Rifat Ozbek creating cushions inspired by 'voodoo' and textile house Maharam and Belgian-Dutch duo Studio Job collaborating to create a collection of prints 'Bavaria' and 'Bavaria Stripe' influenced by farming. Both of these designers work still has the running vintage retro feel about them.